NEWS

January 16, 2012
Brand Academy has designed an inspiring brand for Traiesc Sanatos sports association.

A NEW POWERFUL BRAND IDENTITY FOR TRAIESC SANATOS

on Jan 16th 2012

Entirely focused on client’s mission and values, visual and verbal identity state brand’s differentiators and create a strong emotional tie between the association and its audience. Our creative team integrated the brand ID into an extensive range of communication platforms, including website, corporate literature and brand livery (T-shirts, triathlon equipment).

“We knew what Traiesc Sanatos should stand for, yet didn’t have any clue on how to express it. That’s why we asked Brand Academy to help us translate our organizational concept into visuals and words. They have an extensive expertise in crafting new brands supported by effective communication strategies. And more importantly, all former clients I’ve talked to are enthusiastic about how they work - as each project is their most important one”, said Vlad Mihalache, Cofounder of Traiesc Sanatos.

Traiesc Sanatos has been finalized in three months, during which Brand Academy carried on brand identity, brand communication strategy, graphic design, content development, web development, web design, and livery production. The project team comprised five members: Cristina Preda, Project Manager; Alex Sache, Web Developer & Designer; Cecilia Guran, Graphic Designer; Cristian Lupu, Content Developer & Production Manager; Alina Marinescu, Marketing Assistant.

For more information on this project, visit its portfolio web page

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