GLOBAL VISION

Global Vision is a group specialized in integrated real estate solutions for property development and asset & property management of medium and largescale investments.

Established in 2004, by a group of highly experienced specialists, with 30-year+ cummulated experience in the field of real estate, Global Vision is the fastest growing asset & property management group in Romania.

Over the years, the company has been instrumental in designing, delivering and supporting property infrastructure for some of the most prestigious private and institutional investors in Romania.

Following an organizational restructuring and a refinement of the service portfolio, Global Vision faced the challenge of repositioning its brand in order to become relevant to the new targeted markets.

At the beginning, Brand Academy focused on the client’s new business concept, in order to envision brand’s desired values, purpose, and aspirations. Based on these insights, we built all possible avenues for the brand's identity and refined the visual and verbal elements of the one chosen.

We further developed the marketing and communication strategies, ensuring they keep to the brand’s repositioning concept. We presented Global Vision a comprehensive set of copy and design deliverables, from brand rhetoric to core messaging, from company literature to website, from event concept to corporate stationery and environmental design.