As of 2009, HR Manager is the only Romanian magazine entirely focused on hot HR topics such as staffing, performance, HR global trends or employees training & development. HR Manager benefits from an exclusive audience composed of CEOs, HR managers and senior specialists.

Despite the client’s solid editorial experience, it needed expert branding consultancy to help clarify and design the brand identity and the communication tools of the future magazine.

We first helped our client to distill the editorial concept of the new magazine and present him a comprehensive market analysis highlighting the most profitable positioning avenues for the new brand. Since HR professionals asked for practical guides and concrete solutions, we singled out the experience sharing approach as the publication’s competitive advantage.

After agreeing on the desired brand personality, we delivered a comprehensive brand identity project, from name and tag line to magazine summary and graphic layout. Today, HR Manager is the most treasured Romanian publication dedicated to HR professionals.