March 19, 2012
Brand Academy has delivered a comprehensive brand consultancy project for its business education client, IRPM.


on Mar 19th 2012

Brand Academy has delivered one of the most interesting and challenging integrated brand consultancy projects in the last years. Our team has designed an innovative brand conveying our client’s unique mission of training the new generation of property management specialists. From verbal ID and corporate literature to website and newsletter, a comprehensive range of marcom tools assists the Romanian Institute of Property Management to grow its business. All deliverables are supported by detailed brand and marketing strategies, ensuring outstanding communication results.

“Brand Academy has developed an inspiring brand for our educational project initiated in partnership with Corporate University. It’s a brand that successfully answers our business aim of establishing professional standards in a management service area still nascent in Romania. I think the integrated brand strategy will help us to disseminate the institute’s objectives, to raise positive awareness and to win over targeted audience”, said Sorin Preda, cofounder of IRPM.

The IRPM project required four months of research, analysis, brand strategy development, graphic design, content development, web development, web design, and deliverables production. The project team comprised five members: Cristina Preda, Project Manager; Alex Sache, Web Developer & Designer; Cecilia Guran, Graphic Designer; Cristian Lupu, Content Developer & Production Manager; Alina Marinescu, Marketing Assistant.

For more information on this project, visit its portfolio web page