Founded in 1991, Impact is an important real estate developer that delivers large residential projects.

Listed on the Bucharest Stock Exchange since 1996, Impact is the company that first promoted the integrated residential concept on the Romanian market. The firm has built more than 2,000 residential units and an A-class business center totalizing 8,000 sqm.

Although Impact had a solid business record, it had to cope with complex organizational challenges due to the growing number of Romanian and international competitors and the fast expansion of its portfolio, which included heterogeneous real estate assets.

Brand Academy was asked to provide marketing and communication consultancy, with a focus on a detailed diagnose of all organizational issues and the concrete avenues to get out of the tight spots.

Our senior marketers presented a comprehensive strategy elaborating on both current and future situation that supported significant structural changes such as brand repositioning, remodeling of brand’s core messages and shifting to a different communication target.

The client has also benefited from an exhaustive marketing plan, which unfolded marcom tactics for products within Impact portfolio, based on a thoroughly competition, target and SWOT analyses.