Based in Kuwait, Indigo Shadows is a premier event production company that organizes theme parties for children and teenagers, as well as private corporate family events.

The client intended to develop a brand capable to communicate a unique personality and captivate its targeted audience, and to effectively support an integrated marketing campaign.

After a thorough research of the audience, its mindset and cultural patterns, we designed a brand that encapsulated the warmth and the magic of the Arabic sagas and conveyed playfulness, surprise and mystery.

The color palette centered upon indigo, which expresses children’s ingenuity and harbors their enchanted world, while the font connected to the intricate Arabic alphabet, which amplifies the magic feeling.