The company is one of the most reputed Romanian media consultancies promoting media excellence.

The Media Management Institute is well-known to the media professionals for its dedicated series of events, executive education programs for journalists and media managers, as well as for its in-depth media market analyses.

The client needed a visual identity that could express its outstanding media expertise and be easily integrated in various graphic design deliverables.

Brand Academy’s creative team proposed a visual identity centered around the name Media Management Institute, whose initials constituted the raw material for crafting the graphic sign of the logo.

Verbal identity supported visuals in communicating professionalism and innovation through all deliverables, such as press ads, conference banners or business cards.