Musat & Asociatii is a brand that stands for the highest level of law expertise and commitment in assisting clients to develop their business in a legally sound environment.

For over 20 years, Musat & Asociatii has acted for many US and EU corporations, investing or doing business in Romania, most of which are listed in Fortune 500.

The law firm hired Brand Academy to deliver its core legal literature product, “Doing Business in Romania”, which provides expert insight into the local legal framework and procedures for foreign investors.

We are aware of the fact that a professional guide must convey client’s brand values and benefit from smart communication tools in order to reach its target and achieve marketing objectives.

Consequently, we created a compelling verbal identity and graphic design for both printed and electronic versions of Doing Business in Romania, in line with our client’s brand values: legal excellence, client commitment, legal and moral integrity, and visionary management.

The communication tactics included a monthly legal newsletter, which constituted an effective online tool that detailed the law firm’s services and emphasized the applied character of “Doing Business in Romania”.