PREDA PUBLISHING

A unique publisher on the Romanian market, which uncovers the true and captivating epics of today’s sports heroes.

Preda Publishing was founded in April 2012 by a group of keen athletes, adventure racers and environmentalists, actively willing to promote a healthy and nature-conscious lifestyle. The only Romanian editor entirely dedicated to sports, it publishes inspiring stories of world famous sportspeople who dared to surpass human nature and achieve the impossible.

The client hired Brand Academy to set up a compelling brand identity and effective communication tools, capable of reaching out to its audience and to create strong brand emotional ties.

After thoroughly profiling the target and defining brand differentiators, our creative team crafted the visual and verbal identity, supported by a cogent brand strategy. Based on these elements, we delivered the entire range of communication instruments for online and offline channels: website, newsletter, corporate stationery, corporate literature, and event banners.