Founded in 2010, Second Opinion is a health care center that offers professional medical services through partnerships with globally recognized hospitals and clinics.

Our client needed a clear-cut positioning and effective communication tools capable of highlighting its competitive advantage.

Brand Academy started by thoroughly profiling the target, in order to provide a mid- and long term marketing and communication strategy that would enable Second Opinion to secure a significant position on the market of top medical services.

In line with these developments, we crafted a brand identity inspiring protection, openness, optimism and health - features that pervade all corporate and event communication instruments.

We also designed a powerful launching event for Second Opinion that hosted sport, business and TV show celebrities and benefited from huge prime time media coverage.