The Royal Family represents the Royal House of Romania, one of nation’s most prestigious institutions.

With a significant contribution to people’s spiritual and material heritage, the history of The Royal Family begins in 1866, when Romania adopted constitutional monarchy. Today, the Royal Family is active in promoting national interests abroad, supporting individuals with disabilities and encouraging young professional talents and entrepreneurs.

After the demise of communism, the Royal Family knew that it is time to resume the dialogue with society and clearly communicate its profound commitment to the country and its citizens.

The design of the communication strategy and action plan focused on The Romanian Royal Family, as an umbrella brand, and on the members of the Royal Family, as individual brands.

The strategy aimed to build an outstanding communication platform, including visual identity, literature and public relations, events and electronic communication to support the brands' endeavors and communications.