Willbrook Medical Center is a healthcare project initiated in 2011 by Willbrook International Management.

Willbrook International Management is an international corporation born in UK that offers a full range of professional real estate services. Aiming to become one of the most valuable European developers, Willbrook delivers unique concepts on local markets that create new high-end quality life-styles.

Our client envisioned a medical center providing top medical services in Romania and abroad at worldwide renowned partner hospitals. However he needed a compelling brand identity and communication strategy the could convey verbally and visually unique selling proposition.

The exclusive client profile targeted by Willbrook Medical Center required us to craft a completely new brand identity, centered on the value statements of the clinic: professionalism, respect, integrity, diversity, and excellence.

The copy stressed top quality treatment options and compliance with highest international medical standards. Color palette, typeface and illustrations visually communicated hope and health - the two keywords of brand’s tagline.

The brand strategy included a detailed account of the role, priority and uses of marketing instruments so that we made sure that communication activities keep to the brand promise and personality.